When Mosaic Tax Legal approached us, they had an impressive team of experts but were struggling with one major problem — visibility. Despite offering top-tier tax and legal solutions, their website was nearly invisible on search engines. They had very limited online traffic, minimal keyword rankings, and almost no domain authority.
In a competitive industry like legal services, not ranking meant losing potential clients every single day. They needed a strong SEO strategy to stand out, especially in local Australian searches.
We started by conducting a full audit and identified a few critical gaps:
Weak keyword targeting and on-page optimization
No structured content or topical authority
Poor internal linking and technical SEO issues
Low backlink profile and domain trust
Unoptimized Google My Business and local presence
Here’s how we tackled it:
Built a comprehensive keyword strategy focused on legal, tax, and business compliance keywords in Australia Optimized every service page with proper metadata, internal linking, and engaging, value-driven content Created blog content around frequently asked legal and tax questions to target long-tail keywords Improved site structure, page speed, and mobile responsiveness Launched a custom backlink campaign, securing 610+ high-quality links from legal directories, niche blogs, and local Australian websites Optimized their GMB listing with keyword-rich descriptions, regular posts, and citations
After 12 months of consistent work, the results speak for themselves:
Organic Traffic: Increased to 4.13K monthly visitors
Impressions: Reached 277K, reflecting strong search visibility
Backlinks: Grown to 610+, significantly boosting domain authority
Keyword Rankings: Dozens of service-related keywords ranking on Page 1
Thanks to the increased visibility and targeted traffic, Mosaic Tax Legal saw a rise in consultation bookings and qualified leads through their website. What started as an underperforming site is now a trusted online presence in Australia’s legal and tax industry.
If your business is struggling to get seen online ,let’s change that.
let write your success story.
